Read e-book online 1,000 Music Graphics: A compilation of packaging, posters, PDF

By Stoltz Design

ISBN-10: 159253404X

ISBN-13: 9781592534043

This ebook will supply designers an unlimited selection of inspiring and cutting edge photograph works from the area of song. the most emphasis can be on song portraits together with album/CD covers and within spreads, packaging, posters, and different revenues fabrics from the prior decade. track makes the realm move around, and nice album designs generate revenues for the checklist businesses that again the artists. by means of exhibiting varied album pictures from the decade, designers get a glimpse into what makes or breaks album revenues and simply how dicy the content material might be ahead of it is going too some distance. Many designers desire to damage into the track enterprise when it comes to layout, and this assortment will supply perception and thought for these venturing in. This booklet can be a compendium of all kinds of graphically attractive album artwork, masking every kind of tune and track builders.

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Extra resources for 1,000 Music Graphics: A compilation of packaging, posters, and other sound solutions

Example text

This point is detailed by Zola in Au Bonheur des Dames (Ladies’ Delight) (1883), a fictional account presumably based on the business ventures of the Bon Marché: Publicity was, above all, a tremendous force. Mouret spent as much as three hundred thousand francs a year on catalogues, advertisements and posters. For his sale of summer fashions he had sent out two hundred thousand catalogues, of which fifty thousand, translated into all languages, were sent abroad. (1989 [1883]: 56) These new commercial merchandising techniques did not escape the attention of the avant-garde artists Picasso and Braque, who seized upon the opportunity to appropriate small sections of commercial logos into their collaged work.

By the 1920s, women were coerced through consumer fantasy into thinking that they could express their own individuality and personality regardless of economic limitations, class restraints and conflict. In other words, the needs of the consumer economy effectively became a woman’s needs as well. The use of ‘social psychology for understanding and directing consumer behaviour’ investigated ‘human association and motivation’, and this in turn created ‘lifestyle advertising’. The association of a particular commodity with a whole way of life was a remarkably successful advertising technique.

Ayer & Son and Erwin Wasey (1991: 36). These firms promoted a more rational persuasive technique, commonly cited as the American ‘hard sell’ approach. By incorporating a ‘press insert’ in the advertisement, information was combined ‘with persuasive reasoning’. This ‘salesmanship in print’ was often ‘backed up by ostensibly scientific data and testimonials from prominent social figures’, and sold the beneficial properties rather than the functional aspects of the product. The ‘intentional blurring of the “real” reading material and editorializing for consumer products’ was achieved by using similar page formatting and typographical print for both news articles and advertising sections within the publication (de Grazia, 1991: 241).

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1,000 Music Graphics: A compilation of packaging, posters, and other sound solutions by Stoltz Design


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